Freya Gardner is an award-winning textile designer known for her hand-illustrated prints that celebrate the beauty of nature in its diversity, vibrancy and interconnectivity. Her purpose-driven approach seeks to ideate, make and educate in a way that means more, promoting principles of quality, slow design, craftsmanship and circularity.
A graduate of the Royal College of Art, Freya has collaborated on a number of special projects with brands including WGSN, the National Trust, Monsoon Accessorize, Marks & Spencer, the Green Product Award, ARMEDANGELS and WikiRate.
Green Product | Concept Award 2021 | Double Loop Home Office Workwear. Photography & Surface Design by Freya Gardner, Concept by Freya Gardner & Isela-Mendendez Moran. Laser engraved Desserto vegan cactus leather and Mud Jeans denim.
our values & what we do
The studio is built on sustainable values and circular design principles. We celebrate slow design and production, focussing on durability as a method of extending product lifespan. When creating printed fabrics, we pay close attention to the role that aesthetics, material selections and production methods play in increasing physical and emotional durability. Behind the scenes is a wealth of research that guides our decision making from ecological, social and economic perspectives.
AESTHETIC We are passionate about print and believe it can be a powerful tool to communicate our passions and values. Our designs are not trend-led as we consider trends to be at odds with sustainability. Instead, we take inspiration from the natural world to create original designs with enduring appeal.
MATERIAL We aim to create printed fabrics that have a positive impact and we fully support the transition to a circular economy. Selecting inherently safer materials from the start is key to realising this vision, since hazardous substances will otherwise circulate in closed loop systems and can amplify the potential for exposure to toxic chemicals.
PROCESS We believe that designers have a significant opportunity and responsibility to incorporate sustainability into the creative process. We carefully consider the impact of our work and how our products can enable safe circularity. Naturally, our production methods have evolved over time. Today, our fabrics begin as hand-illustrated artwork using traditional pen and paper. The drawings are scanned, digitally coloured and edited before being printed onto more sustainable fabrics using the latest digital printing technology and non-toxic chemicals.
what sets us apart
Freya has over 10 years experience as a printed textile designer and educator across secondary, further & higher education. She has extensive technical knowledge of fibres and materials, dyeing and printing technologies covering both traditional and digital textile design and production.
She is particularly interested in digital craft as a methodology that can combine the best of both worlds, elevate the perceived value of printed textiles and maintain the connection to artisanal skills.
Freya can consult on all stages of the design process, including technical considerations to obtain specific aesthetic and functional outcomes, coupled with sustainability and chemical management expertise.
Recognising the competencies needed for holistic design, she recently gained a professional certificate in Green Chemistry & Chemical Stewardship from Washington University (2021) developed in partnership with Yale University, and is currently studying a second Masters in Sustainability in Fashion & Creative Industries at AMD Berlin.